Mobile Media & Content Track

Media Sponsor:

Everyday elements of life, social interactions, shopping, travel and entertainment are increasingly being integrated with the distinct functionalities of wireless technologies. The result: The Mobile Lifestyle. The Mobile Media & Content Track will feature insights from various players in the wireless data market on how they are adapting content and applications to engage users and leverage the consumer’s emerging “mobile identity”. Media and content-focused strategies from wireless carriers, content providers, media companies and brands will also be revealed

Social Networking - Entertainment or Essential?

Time: Oct. 07, 2009 from 3:30 PM to 5:00 PM
Location: Room 29D

In just a little over two years, the relevance of social networking for the mobile sector has been cemented, due to its momentum as a driver for consumer mobile web adoption. Social networking has also driven the move from walled garden models towards unbridled open Internet access on mobile networks. Advances in smartphone, browser and web app technologies, particularly on the Apple iPhone and Blackberry platforms, have also boosted the take-up and usage of mobile social networking sites through improved user experience and engagement. Many question the importance of social networking considering it simply entertaining, while others consider the capability essential. From blogging to ‘twittering’ this session will uncover the strategies for leverage and monetize mobile’s unique and evolving capabilities to enhance the online interaction among your “circle of friends”.