Mobile Applications Track

Sponsor:

Media Sponsor:

From Apple to Android, downloading mobile applications is not just for tech geeks anymore. As consumers look beyond ringtones and wallpapers to customize their devices, applications have become the next level of mobile personalization. The Wireless Applications Track will take an in-depth look at the latest trends and development cycles influencing tomorrow’s applications and will reveal what carriers, application developers and marketing professionals are doing to make the most of mobile’s unique capabilities as applications trend toward the mainstream.

App Trends - App Developer Perspective

Time: Oct. 07, 2009 from 1:00 PM to 2:15 PM
Location: Room 29 A

The iPhone changed everything and there is no going back. So what’s hot? What’s not? What kind of apps have the most appeal among different market segments? What elements make an app more viral? This session will offer insights into the cutting edge apps emerging on the scene today from both traditional media outlets and new industry players, and uncover strategies for success.

Information - Seamlessly Integrating Valuable Info onto Mobile

Time: Oct. 07, 2009 from 2:30 PM to 3:45 PM
Location: Room 29 A

Panelist discussing this topic will explore the potential for general information from various sources (email, news sources, blogs, social networks, etc.) to be layered within mobile interaction making them more productive, enjoyable, frequent, and capable of returning a greater value to the parties that support them. New technologies which represent modeling, indexing, and retrieving mobile data will be covered. In particular, robust solutions that aid the integration of highly valued and timely information to enhance the productivity and usability of mobile interaction will be discussed.

API's - Enabling the Future of Mobile Development

Time: Oct. 07, 2009 from 4:00 PM to 5:15 PM
Location: 29 A

Application Program Interface (API) is changing the speed at which applications for mobile become available. What works and what doesn’t? The common denominator is the role that APIs are facilitating a modularity that handset openness brings to the consumer choices. Panelists will talk about their newest applications being launched via APIs, the brands and products using APIs to speed up their launches and the process to work via APIs to get the apps up and running, fast.

App Stores - Maintaining Order in the Online Storefront Space

Time: Oct. 08, 2009 from 1:00 PM to 2:15 PM
Location: 29 A

The mobile application marketplace has created a fundamental shift in the way users, seek, find, purchase and consume content. As a “wild west-type” frontier, the mobile app storefront is rapidly evolving in ways that are both innovative and potentially harmful to the consumer market. This session will provide an overview of the current state of mobile app stores and will seek to uncover the trends to leverage (and the practices to avoid) to preserve the user experience and maintain the integrity of the mobile content space. Strategies for overcoming the challenge of crowded shelf space, continued device fragmentation and shifting business models will also be addressed.

LBS - Vital to Mobile Interaction?

Time: Oct. 08, 2009 from 2:30 PM to 3:45 PM
Location: Room 29 A

Location Based Services (LBS) are a very popular application and are critical to both Enterprise and Consumer needs, but these applications have not yet reached critical mass or become an integral part of mobile living. Panelists will address the business of cultivating this need through mobile marketing and advertising and address the technological needs of coverage, reliability and interoperability. Market impediments to growing adoption of LBS will also likely be addressed.

Money - Making Business Happen

Time: Oct. 08, 2009 from 4:00 PM to 5:15 PM
Location: Room 29 A

Banking, Finance, Commerce, Wallet. This Topic is all inclusive about Mobile Money. This session will discuss technology and business trends in delivering and enabling money to be transacted or transferred via a consumer’s mobile device. There are multiple methods, services, products and test market results that will be discussed under this Topic.

Mobile Healthcare Track

Honorary Sponsors:

Taking healthcare mobile presents both distinct challenges and endless opportunities. On the healthcare management side, protecting the privacy and security of patient records is the main concern. In contrast, telemedicine’s top priority demands the interoperability of mobile-enabled healthcare provider systems for remote patient monitoring, exams and diagnosis. The Mobile Healthcare Track will highlight how cutting-edge wireless technologies are assisting hospitals, physicians and others in both improving healthcare management and promoting treatment and wellness from near and far.

AARP Session on Living vs. Aging

Time: Oct. 07, 2009 from 1:00 PM to 2:00 PM
Location: Room 29B

As wireless technologies move toward ubiquitous broadband connectivity anytime, anywhere, a new class of health and wellness-related products and services are emerging. This session will offer a high-level discussion regarding the ways in which mobile broadband access and other technologies are being used to connect users with healthcare experts and wellness advice and how this trend will impact the way we live and age.

Remote Monitoring & Diagnostics via Wireless

Time: Oct. 07, 2009 from 2:00 PM to 3:00 PM
Location: Room 29 B

As busy doctors and patients try to squeeze a massive amount of information sharing into increasingly-shorter doctor visits. Patients often either forget to share data, or relay erroneous information to their physicians. This session will explore wireless as a tool for remotely monitoring a patient for more accurate readings to aid in a physician’s diagnosis.

Telemedicine - Mobile Technologies Bring Patients and Healthcare Providers Together

Time: Oct. 07, 2009 from 3:30 PM to 5:00 PM
Location: Room 29B

Wireless technology is changing the face of healthcare by connecting doctors and patients in innovative ways. From mobile health monitoring designed to promote health in those with chronic diseases, to grass-roots mass market education on healthy lifestyle choices, this session will focus on how wireless is enabling healthcare consumers (patients, nurses, emergency responders) to improve their individualized Health Care services.

Chronic Disease Management and Care Compliance Assurance

Time: Oct. 08, 2009 from 1:00 PM to 2:15 PM
Location: Room 29B

Combating rising healthcare costs is a top priority in our nation’s economic struggle. This session will explore the application of wireless to chronic disease management for the benefit of the patient and for healthcare reform. The role of wireless monitoring to ensure the patient’s compliance with physician instructions will also be discussed.

mHealth Case Studies

Time: Oct. 08, 2009 from 3:00 PM to 4:30 PM
Location: Room 29 B

There is no element of life more precious than one's health and wireless is playing an increasingly important role in the pursuit of wellness through the "always-on broadband to the person" connectivity mobile technologies provide. This session will provide details on the most innovative real-world uses of mobile products and services in healthcare.

Mobile Business Track

Wireless means business. Enterprise deployments of mobile technologies have revolutionized operations in the transportation, shipping, utility, energy, hospitality, travel, and retail industries, to name just a few. The Mobile Business Track will spotlight real world deployments and case studies highlighting cutting-edge mobile capabilities that CIOs and IT managers can leverage to boost their companies’ internal productivity. In addition, this track will look to future wireless solutions designed to enhance the end-customer’s service levels and experiences.

Hosting Solutions in the Cloud

Time: Oct. 07, 2009 from 1:00 PM to 2:30 PM
Location: Room 29 C

Virtual management of networks, data processing and routing is the next business model leap that is happening in mobile data. The data center is no longer in a brick and mortar location but enmeshed in the web of internet connectivity. This panel will discuss the viability, the installation and maintenance issues and the currently viewed improved ROI and client management related issues. Are hosted solutions only a product of today’s tough economy or are they here to stay? What are the benefits and drawbacks of hosting? How will these solutions change over time to support new service offerings for customers and evolving network technologies?

Transportation - Public and Corporate Fleets

Time: Oct. 07, 2009 from 3:30 PM to 5:00 PM
Location: Room 29C

Transportation has long used electronic versions of maps for route planning to improve efficiency. Wireless has enhanced this functionality with real-time weather, traffic and other information updates. Public bus systems have wireless access to schedules, commuters cab access traffic reports, fleet managers can adjust routes as needed. This session will focus on strategies and case studies that address wireless improvements in efficiencies in fleet managers, logistical routing, or commuter utilization of mobile enabled real time information.

Smartphone - The Impact of a Fully Functional Device

Time: Oct. 08, 2009 from 1:00 PM to 2:15 PM
Location: Room 29C

The smartphone segment is witnessing the fastest growth in the handset market. Smartphones now account for more than a quarter (25.8%) of worldwide traffic. Are smartphones the preferred delivery platform for the future? What are the key drivers, barriers, and trends influencing the smartphone market and driving mobile data consumption? What can handset vendors, OS vendors and mobile operators do to increase smartphone adoption? This session will address these questions and focus on the high-level business and technology issues and critical considerations for addressing the smartphone market.

Internet - Reaching Critical Mass with Next Generation Consumer Electronics

Time: Oct. 08, 2009 from 2:30 PM to 3:45 PM
Location: Room 29C

Using the Internet from a mobile device is a lot more popular than some of us realize, and even more surprising is the fact that the US leads the pack when it comes to mobile Internet usage. In fact, analysts are reporting that the number of people using their mobile device to access news and information on the Internet more than doubled over the last year. This session will discuss the future of the Internet and its growth with the mobile consumer and the overarching question of whether a critical mass is the essential ingredient to drive a compelling wireless user experience on par with a landline. What role will technology and consumer choice driving business decisions in the product R&D cycle play in driving this development? Will this large consumer base, armed with the latest devices, propel the mobile Internet experience to be as compelling as one online or will the wireless connection always be a runner-up experience?

Retail Therapy - Consumer Use of In-Store Wireless

Time: Oct. 08, 2009 from 4:00 PM to 5:15 PM
Location: Room 29C

Savvy mobile users have long used mobile devices to access weather reports and airline flight schedules. So how are consumers using mobile devices to access merchandise info while shopping? From coupons via short code, product information via NFC and loyalty programs delivered via GPS, this session will address the innovative “In-Store Environment” uses of mobile technologies and how brands, retailers and advertisers can all leverage the ability to share information with end-users via the mobile channel while they are in the purchase/decision process.

Mobile Media & Content Track

Media Sponsor:

Everyday elements of life, social interactions, shopping, travel and entertainment are increasingly being integrated with the distinct functionalities of wireless technologies. The result: The Mobile Lifestyle. The Mobile Media & Content Track will feature insights from various players in the wireless data market on how they are adapting content and applications to engage users and leverage the consumer’s emerging “mobile identity”. Media and content-focused strategies from wireless carriers, content providers, media companies and brands will also be revealed

Mobile Advertising - Carrier Perspective

Time: Oct. 07, 2009 from 1:00 PM to 2:30 PM
Location: Room 29D

Mobile services is an extremely relevant platform for advertising to mass audiences given that mobile subscription revenue exceeded $4 bil in 2008 and is expected to approach $6 bil by 2013. Many believe that using mobile services as an advertising medium will create a new revenue stream for telecom operators as well as for technology enablers and content developers. Furthermore, mobile advertising may play a key role in driving usage of paid mobile data services. Always a popular draw, this carrier only panel will dispel the rumor and innuendo surrounding the carriers’ view of mobile advertising and what is being done to embrace the medium.

Social Networking - Entertainment or Essential?

Time: Oct. 07, 2009 from 3:30 PM to 5:00 PM
Location: Room 29D

In just a little over two years, the relevance of social networking for the mobile sector has been cemented, due to its momentum as a driver for consumer mobile web adoption. Social networking has also driven the move from walled garden models towards unbridled open Internet access on mobile networks. Advances in smartphone, browser and web app technologies, particularly on the Apple iPhone and Blackberry platforms, have also boosted the take-up and usage of mobile social networking sites through improved user experience and engagement. Many question the importance of social networking considering it simply entertaining, while others consider the capability essential. From blogging to ‘twittering’ this session will uncover the strategies for leverage and monetize mobile’s unique and evolving capabilities to enhance the online interaction among your “circle of friends”.

Mobile TV - DTV: Untapped Value

Time: Oct. 08, 2009 from 1:00 PM to 2:15 PM
Location: Room 29D

The convergence of television and mobile phones has resulted in what many perceive as the ultimate wireless application, Mobile TV. As the number of carriers and technology companies working to roll out Mobile TV across the world increases, stakeholders are questioning when the return on that investment will materialize. Closer inspection reveals that while some services have been launched, those impacted represent a limited area or specifically targeted audience. Panelists for this topic will address the various questions related to mass adoption including the right combination of infrastructure, handsets, content, and supporting technologies.

Mobile Advertising – Failure to Launch?

Time: Oct. 08, 2009 from 2:30 PM to 3:45 PM
Location: Room 29D

The mobile handset holds enormous potential as a tool for targeted marketing and advertising. Few question the personal nature of the medium. This, coupled with the fact that it is a significant monthly expense for many consumers, it is easy to see why spam is such an enormous threat. This session will provide a comprehensive examination of the mobile advertising market to date, focusing on 7 key advertising delivery channels, SMS, MMS, In-content download, on-portal, mobile internet, idol screen and mobile TV. What are the key hurdles to the deployment and success of mobile advertising? How is the mobile advertising value chain likely to develop? Key players in the mobile advertising value chain will address these questions and reveal vital strategic recommendations for brands, advertising agencies, content providers and operators on what the wireless industry is missing in addressing this opportunity.

Mobile Music - A Familiar Tune

Time: Oct. 08, 2009 from 4:00 PM to 5:15 PM
Location: Room 29D

Over eleven years ago the mobile music market exploded onto the scene with monophonic ringtones. To a larger extent, the mobile music scene is still very much dominated by personalization services today. Despite growing demand, mobile operators have failed to take full-track services to the mass market partly due to high pricing and costly data download charges. Varying retail models including 'free' offers at point of delivery is still not enough to ensure uptake of the service – particularly amongst the youth market where piracy tends to be high. This panel will outline the critical success factors that need to be taken into account if these music services are to become more lasting propositions. They will address the various key ingredients impacting growth, including operator-centric issues, handset impact, and off portal service provider strategies among others.

Critical Infrastructure Track

Whether the mobile application is GPS for fleet tracking or RFID for homeland security, wireless technologies are already being used by the public sector to enhance its capabilities. The Critical Infrastructure Track will focus on the next generation of innovations in mobile technologies that will enable public safety, education and other government sectors to improve efficiency and effectiveness. Special emphasis will be placed on mEducation, smart electric grid and ways in which mobile data can enhance our country’s critical infrastructure through case studies and live demonstrations.

Education - Wireless in the Class Room

Time: Oct. 08, 2009 from 1:00 PM to 2:15 PM
Location: Room 28E

Education has always been about receiving and processing timely information. Wireless has provided a new channel for information sharing and a new method to communicate real-time data wherever/whenever. This session will review the value and benefit of using wireless as an additional (or replacement) tool to enhance the relationship between educators and the educated.

Smart Energy - Telecom Takes Utilities Green

Time: Oct. 08, 2009 from 2:30 PM to 3:45 PM
Location: Room 28E

Wireless technologies offer new ways for forward thinking utility companies to conserve resources and operate more efficiently. But how are archaic business models evolving with the infusion of wireless capabilities? Where is the investment? When will we see ROI? This session will expose what needs to happen for utility companies to really “go green” with remote monitoring and smart grids.

Stimulus - Getting In on Tax-Payer Money

Time: Oct. 08, 2009 from 4:00 PM to 5:15 PM
Location: Room 28E

Recently, the US government introduced the $825-billion economic stimulus package. The effectiveness of the stimulus package depends on the money being spent quickly. State and local governments are working through the regulations and rules to grab a slice of the pie and there will be projects and job opportunities generated for entrepreneurs and technology professionals. This session will address the opportunities and benefits related to the government stimulus package and what this means to the wireless industry. Attendees will learn of the large operational investments in wireless, the ROI of building wireless technology into business plans and the payback period in general operating and maintenance costs, which could include a smaller footprint in office space (telecommuters), service calls (handled wirelessly). What are the best methods for wireless companies interested in obtaining this funding and providing solutions related to some of the hottest issues in the industry including broadband, healthcare, net neutrality, and others?

State & Federal Public Policy Track

Mobile wireless broadband is the fastest growing segment of the broadband market. Consumers are increasingly showing that they value mobility and "broadband to the person" wherever and whenever they want to be connected. This track will explore the policy issues generated by consumers' increased reliance on innovative mobile wireless products and services including third and fourth generation wireless capabilities and the legislative and regulatory challenges and opportunities.

Plenary - Wireless Hot Topics

Time: Oct. 07, 2009 from 1:45 PM to 3:15 PM
Location: 30A

Key industry, as well as state and Federal government decision makers, will discuss wireless policy hot topics and will answer questions about what policies they think will best spur continued growth, innovation and evolution.

Federal: Putting Wireless Broadband to Work

Time: Oct. 07, 2009 from 3:30 PM to 5:00 PM
Location: 30A

Wireless broadband is used for so much more than making calls. On this panel Federal decision makers and industry representatives will discuss the future of wireless broadband in education, mhealth, and more.

Plenary - Key Legislative and Regulatory Issues

Time: Oct. 08, 2009 from 1:15 PM to 2:15 PM
Location: 30A

Key industry, as well as state and Federal government decision makers, will discuss timely legislative and regulatory issues affecting the wireless industry.

Federal: Facilitating U.S. Wireless Leadership

Time: Oct. 08, 2009 from 2:30 PM to 3:45 PM
Location: 30A

This panel will explore steps that Federal decision makers can take to give U.S. wireless providers the tools to improve access, coverage and service.