WIRELESS I.T. & ENTERTAINMENT 2008

Marketing & Sponsorship Opportunities

Advertising in the Official CTIA Show Program and Directory
Badge Lanyards – SOLD Banners
Bus Seat Headrest Covers
Bus Signage
Cyber Café – SOLD
eBadge – SOLD
Educational Track Sponsorship
General Sponsorship – NEW ITEMS INCLUDED!
Hotel Advertising
International Business Center (IBC)

Keynote Sponsorship
Meeting Rooms
Outside and Non-Convention Center Advertising Opportunities
Registration Bags
Registration Sponsorship
SmartBooth
Speaker Ready Room
VIP Club
Wireless Industry Directory
Wi Fi Sponsorship
Z-Card® Floor Plan

Advertising in the Official Show Program and Directory

The Official Show Program and Directory is filled with information about CTIA WIRELESS I.T. & Entertainment 2008. The directory has several sections including Conference Program Information, the Exhibitor Directory, Special Pavilion Directory and the Exhibitor Cross Reference section, among several others. Please review the advertising contract for detailed deadline information and advertising specifications.

Ad Size	Dimensions	Rates*
Two Page Spread Bleed Full Page Bleed Full Page Non-bleed First 30 Pages Inside Front Cover Inside Back Cover Back Cover Section Tabs Belly Band Gate Fold Poly Bag	17 ¼" x 11 ¼" (trim size 17" x 11") 8 ¾" x 11 ¼" (trim size 8 ½" x 11") 8" x 10 ½" Same as Full Page Same as Full Page Same as Full Page Same as Full Page 8 ½” x 11” Call for size Call for size Call for size	$5,000 $3,000 $3,000 $3,500 $5,000 $4,000 $6,000 $5,000 $10,000 $10,000 TBD**

Black and white logo in Exhibitor Directory - $250 (FREE LOGO with AD purchase) a simple and effective way to enhance your directory listing. Your company logo is featured above your primary Exhibitor Directory listing.

* Rates are Net
** Price dependent upon approval of artwork

Badge Lanyards – SOLD

Attendees will be handed a lanyard bearing your company’s logo to hold their name badge while at CTIA WIRELESS I.T. & Entertainment 2008. Take this opportunity to use thousands of attendees as marketing multipliers for your company.

Benefits Include:

Distribution to attendees in the main registration area and at information kiosks.
Distribution to the members of the media inside the CTIA Media Center.
Includes all of the benefits of a Tier 2 sponsorship.

Banners - Starting at $7,500

Be seen in any of the many highly visible banner locations available at CTIA WIRELESS I.T. & Entertainment 2008. Please note that banners are assigned on a first-come, first-served basis and that the sponsorship fee does not include production or hanging. To determine locations and availability please contact a sales representative today or visit our online plan tour: http://www.plantour.com/custom/wirelessit/

Bus Seat Headrest Covers - Call for more information!

Place your company’s message on the headrests of the official shuttle buses that deliver attendees to and from all CTIA WIRELESS I.T. & Entertainment 2008 hotels.

Benefits Include:

Production of the headrests covers.
Logo and/or marketing message on headrest covers to be placed on the Official CTIA Shuttle Buses.
Includes all of the benefits of a Tier 2 sponsorship.

Bus Signage - $3,000 per bus

Brand an official CTIA shuttle bus(es) with your company’s message and booth number! Not only will the attendees see your message, but also will the rest of San Francisco (sponsorship does not include production of the bus wrap).

Benefits Include:

Opportunity to brand official CTIA shuttle bus(es) with your company’s message.
Includes all of the benefits of a Tier 2 sponsorship.

Cyber Café - $20,000+ SOLD

Allow attendees to stay connected, while traveling light sans laptop, by providing them computer access while at the show.

Benefits Include:

The rental of 10 laptops on laptop pedestals, electricity and an Internet connection.
Signage at the Cyber Café recognizing your company as the sponsor.
Logo recognition on the laptop’s screen saver and wallpaper.
Opportunity to provide a URL to be saved as the browser’s Home Page.
Promotion of the Cyber Café with the sponsor’s logo on the Z-card Pocket Floor Plan (pending availability of Z-card).
Promotion of the Cyber Café with the sponsor’s logo on the “General Information” pages of the Official Show Program and Directory.
Includes all of the benefits of a Tier 2 sponsorship.

eBadge – $25,000 SOLD

An eBadge stores vital demographic information that can be scanned by a card reader as attendees request information from exhibitors and is a “must-have” for anyone walking into the show.

Benefits Include:

Distribution to attendees in the registration area.
Logo visibility on eBadge.
All of the benefits of a Tier 2 sponsorship.

Educational Track Sponsor - $12,500

Become a corporate sponsor of a CTIA Educational Session Track!

Benefits Include:

Logo placement in all Pre-show attendee mailings with a total circulation of over 300,000 (time-sensitive).
Logo recognition on the “CTIA Educational Sessions” section of the CTIA WIRELESS I.T. & Entertainment 2008 Official Website.
Logo recognition on the educational session signage located outside of the educational session room.
Logo recognition on the “Educational Sessions” pages of the Official Show Program and Directory.
Promotion via a logo on a 3’ x 8’ graphic panel inside the educational session room.
Opportunity to place company literature on a table outside of a session room.
Includes all of the benefits of a Tier 1 sponsorship.

General Sponsorship – NEW ITEMS INCLUDED – $2,500

The NEW General Sponsorship is the economical choice for getting broad exposure with some strategic logo placements.

Benefits Include:

Logo placement on the Thank You Sponsors Banner located in Registration along with your booth number.
A one-time use of the post-show attendee mailing list.
Includes all of the benefits of a Tier 2 sponsorship.

Hotel Advertising - Call for more information!

Interested in sponsoring hotel keys, ads in elevators or any other branding opportunity at each of the Official CTIA WIRELESS I.T. & Entertainment 2008 hotels, contact your sales representative today to discuss your options!

International Business Center (IBC) - $17,500

Host our international attendees from nearly 100 countries by providing access to translators, complimentary meeting rooms and registration services.

Benefits Include:

Logo recognition at the entrance of the IBC.
Logo recognition on the Z-card Pocket Floor plan
Logo recognition on the “General Information” page of the Official Show Program and Directory.
Opportunity to supply a banner (up to 5’ x 10’) to be hung inside the IBC.
Opportunity to enhance the food and beverage inside of the IBC.
Opportunity to distribute literature inside of the IBC.
Complimentary 10x10 meeting room in show floor meeting room area.
Includes all of the benefits of a Tier 2 sponsorship.

Keynote Sponsorships - $30,000+

Position yourself front and center during the most highly attended and most prestigious sessions at CTIA WIRELESS I.T. & Entertainment 2008.

Benefits Include:

Opportunity to have up to 2 banners (each up to 10’h x 20’w) hung inside the Keynote Session (sponsor to supply the banner, CTIA to cover all rigging charges).
Logo recognition on the Z-card Pocket Floor plan (pending availability of Z-card).
Logo recognition on the “Keynotes” page(s) of the Official Show Program and Directory.
Logo recognition on the keynotes page of the WIT&E 2008 website.
Opportunity to distribute literature at the entrance of the Keynote Session during posted Keynote hours.
Includes all of the benefits of a Tier 1 sponsorship.

Meeting Rooms - Call for more information!

Need additional meeting room space while at the show? Request one by completing Form I in the online Exhibitor Forms Packet (EFP). You will then be contacted to select from the available inventory. For questions, contact email conventionsales@ctia.org.

Outside and Non-Convention Center Advertising Opportunities

Is your company ready to expand your marketing campaign beyond the convention center and throughout San Francisco? Touch base with Andrea Newman of Clear Channel Taxi Media by phone at 510-446-7255 or via email at andreanewman@clearchannel.com. Clear Channel’s solutions range from taxi cab campaigns to billboards and mobile billboards. Contact Andrea today to expand your brand!

Registration Bags - $40,000+

Attendees seek out the official registration bag to carry the information that they will collect while walking around all of CTIA WIRELESS I.T. & Entertainment 2008 – making the official registration bag one of the most popular items at the show. This is great way to utilize thousands of attendees as branding points for your company.

Benefits Include:

Production of the bag.
Sponsor branding on the bag (artwork provided by sponsor) accompanied by the CTIA WIRELESS I.T. & Entertainment 2008 Show Logo.
Distribution of the registration bag to attendees from the main registration area and information kiosks.
Complimentary ad in the Official Show Program and Directory.
Includes all of the benefits of a Tier 2 sponsorship.

Registration Sponsorship - $15,000

The Official Registration Area is the main thoroughfare for all attendees and is located in the main lobby of Moscone West. This opportunity is very limited and sells fast, so act today!

Benefits Include:

Opportunity to have 3 company representatives inside the actual registration area handing out company literature.
Includes all of the benefits of a Tier 2 sponsorship.

SmartBooth

SmartBooth is a suite of web-based prospecting and measurement tools that help connect you directly to the registered attendees. SmartBooth provides you with the following benefits:

Automatically identifies registered attendees that are interested in products and services that your company offers.
Enables your Marketing and Sales teams to quantify and target registered attendees.
Automatically invites your best prospects to your booth and places your company on their Event Plans.
Provides you with real-time updates on the number of qualified prospects registered, how many are aware of your company’s products and services and how many plan to visit you onsite.
Enables you to begin communicating with real prospects starting 8 weeks before the show.

Request additional information and pricing today by sending an email to BDMetrics at smartbooth@bdmetrics.com.

Speaker-Ready Room Sponsorship - Call for more information!

Speakers and moderators gather in the Speaker-Ready Room to prepare for their educational sessions.

Benefits Include:

Logo Recognition at the entrance of the Speaker-Ready Room.
Opportunity to supply a banner (up to 5’h x 10’w) to be hung inside the Speaker-Ready Room.
Opportunity to provide food and beverage inside of the Speaker-Ready Room.
Opportunity to distribute literature inside of the Speaker-Ready Room.
Includes all of the benefits of a Tier 2 sponsorship.

VIP Club - Call for more information!

Sponsoring this executive area for registered CTIA Smart Pass attendees will position you in front of some of the highest level attendees at CTIA WIRELESS I.T. & Entertainment 2008. The VIP Club comes equipped with every amenity that a C-level executive requires: business equipment, complimentary lunch and refreshments, continental breakfast, executive lounge area and meeting space.

Access to the VIP Club and its amenities for members of your company.
A dedicated meeting room inside the VIP Club.
All of the benefits of a Tier 1 sponsorship.

Wireless Industry Directory - $800

CTIA’s Wireless Industry Directory lets you reach thousands of industry professionals, journalists, and analysts around the globe 24/7. For only $800, have your company listed on the CTIA Wireless Industry Directory for 1 year and receive:

An online company information area.
Upload up to 8 documents of any length (fact sheets, photos, product background, etc.).
One email distribution campaign to thousands of industry leaders containing your product literature and news.
Real-time lead notification reports measuring the results of the email campaign.
Link to homepage and business classification and product category listing.
Online summary measurement reports.
Company contact information and 100-word description.

For further information and to sign-up contact VPO at 973-983-7787 or sales@vpoinc.com.

Wi Fi Sponsorship - $20,000

Allow attendees to connect wirelessly throughout the common areas of Moscone West.

Benefits Include:

Logo Recognition on the Wi Fi sign-on screen splash page.
Opportunity to have Wi Fi users redirected to your company’s web site.
Logo Recognition on the Z-card Pocket Floor plan (pending availability of Z-card).
Logo Recognition on the “General Information” page of the Official Show Program and Directory.
Promotion on the multiple 3’ x 8’ meter panels located through out the convention center alerting attendees about the complimentary Wi Fi available thanks to “company XYZ”
Includes all of the benefits of a Tier 2 sponsorship.

Z-Card® Official Pocket Floor Plan - $20,000

The Z-card pocket floor plan is carried by every attendee and is by far the most requested item by attendees. This convenient pocket-sized floor plan is used to help navigate the show floor while at CTIA WIRELESS I.T. & Entertainment 2008.

Benefits Include:

Exclusive sponsor branding on one side of the z-card cover (artwork provided by sponsor)
A 60 word description about your company in a special call-out highlighting your booth location on the floor plan
Bolded name and booth number in the exhibitor list.
Bolded booth number on the floor plan.
Includes all of the benefits of a Tier 2 sponsorship.