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October 6-8, 2010: Conference & Exposition
San Francisco, CA
Schedule Of Events |
Mobile Marketing & Promotion
The recent economic downturn appears to be thawing its icy grip on overall business growth and development especially in the wireless sector. As investment in the next wave of emerging technologies commences, brands and advertisers will finally be able to devote more focused attention to maximizing the marketing potential of the mobile device. In the history of the digital age, never before has the explosion of available content, increasingly convenient mobile access, and growing consumer demand combined at greater proportions to provide for advertisers a seemingly endless market for their products and services. It is a time that an incredible number of companies (retailers, financial institutions, consumer goods) are increasingly incorporating mobile into their marketing strategy, enabling a personalized, real-time consumer experience and driving both sales transactions and customer loyalty. Those avoiding mobile or slow to embrace the medium face incredible hurdles in order to keep pace with not only their competitors, but also their consumers. Don’t miss Mobile Marketing & Promotion,
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William Hsu |
William Hsu, at AT&T Interactive, is responsible for overall product strategy and performance across consumer, advertiser, and publisher products. Since joining AT&T Interactive, Mr. Hsu has been instrumental in leading the growth of the company’s publisher network which reaches more than 70 million unique visitors each month , and has contributed to the overall product and ad strategy for its flagship mobile app, YPmobile, as well as the direction and launch of buzz.com and YP.COM, the new YELLOWPAGES.COM. Prior to AT&T Interactive, William founded BuildPoint - a leading B2B marketplace for commercial construction services- that was acquired in 2004. Will's product leadership also includes leading eBay’s local initiatives and product marketing & strategy at Spot Runner. William has degrees from Stanford University and The Wharton School at University of Pennsylvania. |
Additional sessions include:
» Aligning Brand Interest with Mobile Opportunity
» Marketing with Mobile Applications
» Strategic Thinking in Mobile Marketing
» Understanding the Mobile Advertising Value Chain
» Utilization of Key Advertising Delivery Channels
Your attendance is important because:
- There is opportunity for brands and agencies to influence the technical development of the mobile medium.
- Your marketing insights will drive how agencies and brands view and utilize the mobile medium.
- Marketing via wireless technology is rapidly driving ad spend and the value-add of this additional agency service.
- According to Juniper Research mobile advertising will exceed > $6 billion by 2014.
Special Offer to Advertisers
Advertising and marketing agencies have the opportunity to bring a client for FREE with their paid admission to Mobile Marketing & Promotion, a special session for agencies, brands, and wireless technology, October 5th from 9:00am to 5:30pm. Credentials to this event also include admission to the Exhibit floor and Keynote Sessions. Please contact jsimmons@ctia.org for additional details.
Sponsorship Information:
Available with:
Pricing:- Registration Fee - $349.00
Early Bird pricing ended August 24, 2010
Please note: Mobile Marketing & Promotion is a partner hosted event that requires the Partner Event Pass or the Super Pass. This event it is NOT included in the other CTIA Registration Packages.
The Partner Event Pass and the Super Pass also INCLUDE admission to the exhibit floor, all CTIA keynote sessions and free partner events. Please see registration page for details.
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Check out the virtual brochure:
