The Mobile Application Stores conference will focus on the tremendous opportunities in the mobile apps stores ecosystem. The event is designed to give a complete understanding of how to capitalize on this exploding market.

Following the success of Apple, who saw its one billionth download in just nine months, other vendors like Google, Nokia, Microsoft, RIM, and Palm have launched application stores. Operators like Vodafone have followed the trend and many other operators and vendors are expected to follow suit.

We will discuss strategy and deployment in application stores such as Apple (iPhone), Google (Android), RIM (Blackberry), Nokia (Ovi), Palm Pre and Microsoft as well as other emerging application stores.

Topics covered include:

• Mobile application stores overview
• Comparison of application stores
• Key drivers
• Exploring the value chain
• Market obstacles
• How do develop and deploy your own mobile application idea
• Monetizing your mobile application
• Mobile application marketing
• Mobile application stores deployment insights and successes
• And more..

Who should attend?
Third party developers (web and mobile), content developers and creators, mobile operators, online retailers, media outlets, internet/mobile marketers, entertainment companies and content providers, investment & commercial banking, venture capitalist, ISP's, advertising agencies, billing and payment companies, brand mangers, user interface architects, consultants.

For more information, please visit www.mobileappevent.com.

Agenda:

11:00 Welcome and Opening Remarks
	Ajit Jaokar President-futuretext
11:05 Deploying Your iPhone Applications; Lessons from the Trenches
	William Volk CEO-PlayScreen
11:30 LG’s Appstore Strategy
	Dr. Jin-Sung Choi Ph.D Senior Vice President, Head MC Global Product Planning Team-LG Electronics Korea
12:00 The Orange Application Store
	Tom Angelucci Head of Business Development, Americas & ROW Orange - France Telecom
12:30 How to Make Content and Applications Available to Multiple Devices and Consumers Globally
	George Linardos Vice President, Product Management, Media-Nokia Inc.
1:00 Extended Networking Break
1:30 Web Applications and Widgets vs. Native Apps in the App Store
	Tim Haysom Chief Marketing Officer-OMTP
2:00 The New App Economy: Building Your Mobile App Strategy
	Mike Merril CEO-Smart Phone Technologies
2:30 Insights from Deploying Applications in Multiple Appstores
	Sena Gbeckor-Kove imKon
3:00 Special Mobile App Session
3:30 Open vs. Close Appstores
	Ilja Laurs Founder & CEO-GetJar
4:00 Networking Break
4:15 Panel: The Investor Perspective - Mobile Applications - How to Make Money
	Ajit Jaokar President-futuretext
	Chetan Sharma CEO-Chetan Sharma Consulting
	Jouko Ahvenainen Founder-Grow VC International
5:00 Special Mobile Application Store Panel Session

For the most current agenda, please visit www.mobileappevent.com.

Sponsorship Information:

Diamond Sponsor:

Gold Sponsors:

Media Partners:

Research Partners:

Association Partner:

Producer Information:

Available with:

• Partner Conference and Seminar Pass

• Registration Fee - $295.00
  
• Early Bird - $245.00