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The mobile web is here. Are you ready?

As the official mobile web event of International CTIA WIRELESS I.T. and Entertainment 2009, Mobile Web Strategies brings together telecom, internet, content and marketing professionals from around the globe to discuss how to design, market and monetize websites for the mobile world.

Consider:

• Half of all iPhone users prefer getting news on the mobile web over newspapers (AdMob) 
• Between 2007 and 2009 African American mobile web usage went from 18% to 29%. English speaking Hispanic usage went for 12% to 29%! (Pew Internet and American Life Project report) 
• The mobile web is predicted to be larger than T.V and PC usage combined 
• MySpace mobile has grown over 450% in one year with mobile accounting for 35% of all page views 
• Visiongain predicts mobile social networks and user generated content revenues will reach about $60 billion in 2012 
• comScore reported that mobile web usage doubled in the U.S. in 2008 from 10.8 million to 22.4 million daily users

Mobile Web Strategies will cover:

• Socialize - Mobilize - Monetize: Mobile Social Networks 
• Mobile web advertising and marketing - What works and what doesn't 
• Who's using the mobile web and why? 
• Mobile search and discovery 
• Enhancing user experience through effective design 
• Location based marketing and services 
• Strategies to improve conversion rates 
• Mobile billing and support 
• Operator strategies to enable ease of use and drive traffic 
• Establishing partnerships 
• Legal and regulatory

Leading marketers know that a well designed mobile website is key to any mobile marketing campaign, once you get the consumer to click through, you don't want them getting frustrated by trying to navigate a maze of web pages.

With the mobile web still in its infant stage, the opportunities for marketers, content providers and all other in the value chain will never be this ripe again.

Who attends Mobile Web Strategies?
Companies that have attended Mobile Web Strategies include AOL, Microsoft, Ericsson, Nokia, Disney Interactive, ESPN, Washington Post, Yahoo!, Google Mobile Ads, AAA, France Telecom, eBay, General Mills, ABC Television, Wells Fargo, T-Mobile, LDS Church, Opera, Symantec, EA Games, Qualcomm, SK Telecom, J.P. Morgan Chase, Intel, Cars.com, Philadelphia Park Casino, Warner Music Group, PayPal, SaskTel, Alcatel-Lucent, Websense, Google, Motorola, Circuit City, Admob, The Weather Channel... and hundreds more!!

For a complete list of speakers, agenda and additional information,
please visit www.mobilewebstrategies.com.

Agenda:

8:30-9:00 Coffee and Networking

9:00-9:10 Welcome from the Chair

Ajit Jaokar, President — futuretext

9:10-9:40 Keynote: Carrier Perspective on the Mobile Web

The mobile Web paradigm has finally shifted from portal to platform. It has moved from WAP-driven "Scores and news" to social networking; widgets and applications; open stacks, source code and protocols; more sophisticated devices and HTML browsers. Carriers are adapting to this sea change and harnessing the surging power of the connected lifestyle. What are the Carrier challenges? Choices? Risks/ What does the future of the mobile Web hold? and more importantly, how does the customer win?

Ted Woodbury, Vice President, Wireless Data, Voice and Ancillary Products — AT&T Mobility and Consumer Markets

9:40-10:20 SuperSession — Socialize, Mobilize, Monetize — Mobile Social Networks

We have gathered the leaders of the top mobile social networks and enablers from around the world to discuss this phenomenal growth area of the mobile web. Mobile players must recognize and embrace social networking properly by taking the extra steps necessary to deeply integrate it into the mobile experience to provide consumers with a very simple and transparent encounter.

• What are the drivers of mobile communities? 
• What are the most attractive services? 
• Monetizing mobile communities 
• Increasing usage rates

Carol Taylor, Director of User Experience — Motricity
Justin Siegel, CEO — MocoSpace
Mark Curtis, CEO — Flirt-O-Matic
Chris Wade, CEO — ShoZu
Moderator: TBA

10:20-10:40 Scaling the Mobile Internet Without Breaking the Bank!

Cisco Mobile Visual Network Index (URL here) predicts that mobile data traffic will grow by 66 fold during 2008-2013, almost 64% of which is projected to be video applications. This explosion of Mobile data traffic due to nextgen mobile devices like the iPhone, netbooks, and laptops with 3G data cards / dongles is forcing Mobile Operators to address a number of challenges in their network infrastructure as well as business models. Firstly, bandwidth bottlenecks exist in backhaul networks due to existing TDM and ATM infrastructures that cannot support this traffic growth cost-effectively. Secondly, the behavior of mobile data subscribers has changed with the proliferation of these smart mobile internet devices on ever faster 3G (and soon 4G) networks. Thirdly, today’s data intensive, visual-centric applications are delivering lower “revenue per bit” than traditional mobile voice and (SMS) Text services. Mobile operators are searching for ways to better monetize their networks as they compete to expand available bandwidth to meet user demand.

In this presentation, we discuss how operators can take full advantage of intelligent IP to cost-effectively scale their infrastructure, deliver integrated user experience, and create new and profitable business models. We shall provide examples in these areas from 3G and WiMAX operators around the world and share best practices that you can apply in your business.

Lisa Garza, Market Manager Service Provider Mobility — Cisco

10:40 - 11:10 Maximize Your Conversion Rates, A Masterclass in the Art of Mobile Measurement

This interactive session incorporates two parts: first, a high speed, high bandwidth tutorial on how to instrument a mobile web site to record accurate and complete mobile user data and mobile marketing analytics.

Secondly, an audience-led demonstration that will show, live, the results of audience members accessing a mobile web site across a range of handsets and internet connections, tracking individual user behavior and reporting real-time conversion rate analysis.

Ray will also cover who is using the mobile web and why? What services are mobile web consumers finding the most valuable and what are the fastest growing area of the mobile web?

Ray Anderson, CEO — Bango

11:10 -12:00 Feature—A Conversation with Brandon Lucas of BET Mobile and Joe Lalley of MTV Networks.

We are proud to feature two of the world’s largest entertainment brands in this featured session. Brandon and Joe will discuss the commitment to making their brands and content available on the mobile web as well as SMS and advertising programs, mobile applications and building partnerships.

Brandon Lucas, VP and GM — BET Mobile
Joe Lalley, Director of Product Development, Global Digital Media — MTV Networks
Hosted by: John Ellis, Director of Enterprise Marketing and Management — Motorola

12:00 Lunch (please note that lunch is not provided at this event)

1:00-1:40 SuperSession Discussion — Mobile Web Advertising Today and Tomorrow

The mobile channel is quickly becoming one of advertisings fastest growing areas. This panel of experts will discuss all aspects of this potential billion dollar market today and for the future. Key drivers, costs involved, industry challenges and guidelines as well as:

• Creating brand awareness via the mobile 
• Tying your campaign to your mobile site 
• Voice Search 
• Developing customized campaigns to engage your target audience 
• Worldwide demographics and statistics 
• Branding vs Direct response 
• Analytics

Emmett Long, Director of Multimedia and Advertising — Ericsson
Jared Reitzin, CEO — mobileStorm
Andy Miller, CEO — Quattro Wireless
Mark Jaffe, CEO — VeraSprite

1:40-2:00 Mobile Web vs. Mobile Apps

Speaker TBA, Crisp Wireless

2:00-2:20 Mobile Web 3.0 — What’s Next?

Ajit Jaokar, President — futuretext

2:20-3:00 Panel Session: Mobile Search and Discovery

Consumers want to get the relevant answers that they are looking for fast and efficiently. This key session will focus on the latest developments in mobile search, its limitations as well advantages to the fixed internet including defining mobile search and its differences to PC based search and factors that make a successful search experience, profitable business models, delivering personalized and relevant information. We will also discuss applications that allow users to discover the most relevant information based on their location and preferences, as well as learns your likes and dislikes through behavior and user feedback and using that information to prioritize recommended retailers, restaurants and attractions.

Todd Simpson, CEO — Ditech Networks
Rahul Sonnad, CEO — Geodelic
Moderator: Cian O'Sullivan, Reporter — GoMo News

3:00-3:20 Networking Break

3:20-3:40 Widgets, App Stores and the Mobile Application Ecosystem

In this presentation, Jeff Yee of Volantis Systems will provide an overview of the roles of all the different players in the mobile application ecosystem, from content partners and operators/service providers to subscribers and even their specific handset. He will further explain the essential components of mobile web development Including Widgets, App stores and Storefronts.

Jeff Yee, Director of Worldwide Business — Volantis

3:40-4:00 Mobile Browser Feature Session

Roy Satterthwaite — Opera

4:00-4:20 - Mobile Web Privacy and Security

Alex Stamos, CEO — ISEC Partners

4:20-4:40 Connect with Mobile Consumers and Keep Them Coming Back

Mark Caron, will draw on his vast experience in engaging mobile subscribers as a founder of Omnipoint Communications and founder/CEO of MobileSpring/Ztango, to address techniques and strategies that content companies can deploy to achieve more significant and consistent communication with consumers. The following will also be covered:

• What is missing from today’s mobile content experience? 
• Are smartphone users the only market that matters? 
• What is the true market for fast, compelling mobile content? 
• What techniques can be deployed to serve up content quickly? 
• How can I profit from these interactions?

Mark Caron, Founder and CEO — Snac

4:40 - 5:00 TBA

5:00 - Close of Conference

Sponsorship Information:

Gold Sponsor:

Media and Blogging Partners:

Research Partner:

Available with:

• Partner Conference and Seminar Pass

• Registration Fee - $395.00
  
• Early Bird - $345.00