Mobile Enterprise Track

  Utilizing Mobile Broadband: Investing for the Future

Time: Sep. 10, 2008 from 1:00 PM to 2:15 PM
Location: Room 2002

Broadband connectivity and capability in an Enterprise can offer a competitive advantage in time when the speed of business matters. Mobile has spawned a number of services requiring large bandwidth and high speed access, such as fleet management. This panel will discuss the technology behind the critical decisions that each IT manager and have an application example. Panels shall discuss network building and how to build and support future solutions. Panelists will describe the important parts of investment that are required to leverage a current wireless IT system and create the Next-Generation Mobile Network that can improve productivity for your firm.

Panel
Moderator:	Phil Asmundson  (bio) Vice Chairman and U.S. Technology, Media & Telecommunications Leader, Deloitte LLP
Speakers:	Kim Fennell  (bio) President and CEO deCarta
	Mike Linstrom  (bio) VP, Carrier Technology TapRoot Systems, Inc.
	Jim Machi  (bio) Vice President, Marketing Dialogic Corporation
	Laurent Marchand  (bio) Technical Director Ericsson
	Jeffrey Thompson  (bio) President and CEO Towerstream

  Location Based Services in Enterprise – Enabling Productivity

Time: Sep. 10, 2008 from 2:30 PM to 3:45 PM
Location: Room 2002

Location Based Services applications can provide an enterprise with a wide variety of quantifiable benefits, from productivity improvements for field service workers to GPS enabled information push or tracking. This session will highlight innovative uses of LBS within enterprises in ways that improve productivity and overall effectiveness in accomplishing a company’s mission.

Panel
Moderator:	Mary Foltz  (bio) Co-Founder, VP Marketing AirArts, Inc.
Speakers:	Scott Hotes  (bio) CTO WaveMarket
	Todd Krautkremer  (bio) President and CEO Gearworks
	Brian McAuley  (bio) Co-founder Nextel Communications, Chairman PDV Pacific DataVision
	Wade McGill  (bio) President - Business Solutions Alltel
	Renu Upadhyay  (bio) Senior Marketing Manager Cisco Systems

  Field Service Management – Talking to the Employees with Wireless Data

Time: Sep. 10, 2008 from 4:00 PM to 5:15 PM
Location: Room 2002

Remote ‘field’ workers are commonplace in many industries as wireless enables employees outside of the office to perform. There are many more applications available to Enterprises with remote employees than just email. In this session the selected panelists will highlight use cases on how mobile applications have greatly enhanced the effectiveness of customer service and boosted the value to both the customer and company.

Panel
Moderator:	Sue Marek  (bio) Editor In Chief FierceWireless
Speakers:	Doug Brackbill  (bio) EVP and Chief Marketing Officer Visto
	Alan Gould  (bio) President Westlake Software, Inc.
	Justin Schmid  (bio) Senior Vice President, Marketing and Business Development Sierra Wireless
	Andy Willett  (bio) SVP Marketing and Business Development NetMotion Wireless

  Handset Capabilities – What’s Next?

Time: Sep. 11, 2008 from 1:00 PM to 2:15 PM
Location: Room 2002

No longer only critical to road warriors, the mobile device has become a must have business tool. This session will discuss the future of handset capabilities, including hardware and software developments, from an enterprise perspective. Special emphasis will be placed on the planned evolution of the mobile phone in the enterprise from voice communications device to multimedia computer and all-around business tool.

Panel
Moderator:	Azita Arvani  (bio) Principal Arvani Group, International
Speakers:	Jay Burrell  (bio) Vice President, Business Mobility and Software, North America Nokia
	Bob Cheslog  (bio) Director, Channel Development and Customer Technology Support Motorola, Inc.
	Alan Panezic  (bio) VP Software Product Management Research In Motion
	Sam Ramdenbourg  (bio) Director of Product Planning & Strategy SAMSUNG mobile
	Michael Wehrs  (bio) SVP of Evangelism Nuance Communications

  Enterprise Mobile Security

Time: Sep. 11, 2008 from 2:30 PM to 3:45 PM
Location: Room 2002

Proprietary information is key to a company’s success, no matter how large or small the company. Information transmitted wirelessly must be as protected and secure as information on an in-house IT network. This session, with panelists representing top players in mobile data security, will explain the newest needs, trends to plan for, and platforms that enable Enterprises to function better in a wireless environment.

Panel
Moderator:	Vaibhav Parmar  (bio) Senior Manager Accenture
Speakers:	Michael Brown  (bio) Director, Security Product Mgmt Research In Motion
	Mark Komisky  (bio) CEO Bluefire Security Technologies
	Khoi Nyugen  (bio) Product Director, Mobile Security Group Symantec Corporation
	Dor Skuler  (bio) General Manager, Mobile Security Product Alcatel-Lucent
	Janne Uusilehto  (bio) Chair, Mobile Work Group Trusted Computing Group, Nokia

  VARs: The Need to Know Session for Selling Wireless

Time: Sep. 11, 2008 from 4:00 PM to 5:15 PM
Location: Room 2002

Selling the appropriate solution to customers enables both a long term relationship and an important revenue stream. This set of panelists includes distribution channel partners, professional mobile sales trainers, and retail distributors offering insights on how to best sell wireless services to the small and medium sized businesses. Lessons from the carrier’s brick and mortar operation will be addressed.

Panel
Moderator:	Steve Brumer  (bio) President & CEO Wireless Rain
Speakers:	Analisa Dominic  (bio) Director Product Marketing BT Americas
	Melissa Harris  (bio) President Telecom Training Corporation
	Dan Norman  (bio) Professional Speaker Top Ten Selling
	Barrett Prelogar  (bio) Founder and CEO Winntech

The Business of Mobile Entertainment Track

  Launching Mobile TV - Creating Compelling User Experiences While Maximizing Profits

Time: Sep. 10, 2008 from 1:00 PM to 2:15 PM
Location: Room 2004

Many say that mobile television will never take hold. The justification for such a stance centers on the industry’s struggle to provide a compelling user experience, determine the correct length of viewable content, and repurpose the content format for the smaller screen. This session will feature insights from mobile TV’s top executives as they reveal what they believe it is going to take for television services via mobile to become a truly sustainable business model.

Panel
Moderator:	Peter Siggins  (bio) Partner PA Consulting Group
Speakers:	Jonathan Barzilay  (bio) Senior Vice President, Programming and Advertising MediaFLO USA
	Greg Clayman  (bio) EVP, Digital Distribution & Business Development MTV Networks
	Tim Connolly  (bio) Vice President Mobile Distribution ESPN
	Kevin Grant  (bio) VP, Sales MobiTV
	John Smelzer  (bio) Senior Vice President and General Manager, Mobile Fox Interactive Media

  All U Can Eat – The Future of Mobile Content?

Time: Sep. 10, 2008 from 2:30 PM to 3:45 PM
Location: Room 2004

In the past few months a number of companies have stepped forward offering flat-rate pricing models for voice traffic. Is it possible that flat-rate pricing for content is not far behind? This session will offer an overview of historical trends in pricing models, examine the likelihood of a move to flat-rate terms over time and outline the short and long term impacts of flat rate pricing on the market.

Panel
Moderator:	Lucy Hood  (bio) Advisor Tech Ventures
Speakers:	Oswin Eleonora  (bio) Senior Vice President, North America Acision (formerly LogicaCMG Telecoms)
	Trevor Madigan  (bio) Americas Manager, Entertainment & Communities Nokia
	Lawrence (Larry) W. Moores  (bio) VP, Global Mktg & Product Mgmt, TPS div RealNetworks, Inc.
	Will Rotch  (bio) Chief Technology Officer, Americas Comverse

  Paid vs. User Generated Content

Time: Sep. 10, 2008 from 4:00 PM to 5:15 PM
Location: Room 2004

Mobile content initially was focused on personalization, with ringtones, wallpapers and games the prominent products. But the tide has turned and self-expression, via blogs, social networks and picture sharing applications is on the upswing. This session’s panelists will discuss the specific strategies and business models that can be implemented to combat the looming threat of user-generated content, with special emphasis on maintaining profitability in spite of this changing market dynamic.

Panel
Moderator:	Rick Bolander  (bio) Managing Director Gabriel Venture Partners
Speakers:	Chip Canter  (bio) Vice President, Wireless Platform Development NBC Universal Digital Distribution
	John Faith  (bio) General Manager and VP of Mobile MySpace
	Wes Radez  (bio) Director, Mobile Content Virgin Mobile USA
	Steven Spencer  (bio) Chief Executive Officer Upoc Networks, a Dada Company
	Anthony Stonefield  (bio) CEO eMotive Communications

  Mobile Video – Community Interaction with Clips

Time: Sep. 11, 2008 from 1:00 PM to 2:15 PM
Location: Room 2004

When it comes to online interaction, an attached picture often doesn’t communicate everything. Social networks and communities are now taking interactivity to new levels with video – that is, via the PC experience. This session will be dedicated to video clips on the mobile device and will focus on how to create the best customer experience via the small screen.

Panel
Moderator:	Jerry Rocha  (bio) Sr. Director Mobile Media Nielsen Mobile
Speakers:	Allan Benchetrit  (bio) President and CEO Vantrix
	Eric Berger  (bio) Senior Vice President, Mobile Entertainment and Digital Networks Sony Pictures Television
	Mitch Feinman  (bio) General Manager Mogreet
	Madeline Herdrich  (bio) Vice President of Mobile, North America Paramount Digital Entertainment
	Harry Kargman  (bio) CEO Kargo

  Multi-Player Games: A Natural for Mobile?

Time: Sep. 11, 2008 from 2:30 PM to 3:45 PM
Location: Room 2004

Though long hailed as a natural progression for mobile gaming, online massive, multi-player gaming has yet to take off. This session will feature the top mobile gaming companies identifying thee current impediments to multi-player mobile games in the US and offering strategies for overcoming them.

Panel
Moderator:	Tracy Erickson  (bio) US Correspondent and Apple Editor PocketGamer
Speakers:	Peter Ahnegård  (bio) Global Content Acquisition Manager - Content & Services Sony Ericsson
	Gonzague De Vallois  (bio) VP Publishing Gameloft
	Justin Kubiak  (bio) VP of Marketing Glu Mobile
	Tammy Robinson  (bio) Sr Director of Sales Sega Mobile
	Gregg Sauter  (bio) Global Director, Third-Party Publishing Nokia

  The Changing Demographics of Untapped Market Segments

Time: Sep. 11, 2008 from 4:00 PM to 5:15 PM
Location: Room 2004

Mobile voice and data are reaching deeper into new pockets of users. Who will be the next big user group? Will it be the cartoon kids (age 5-9) keeping in touch with mom while at playgroup or will it be grandparent types (age 55-75) getting text messages for daily medicine reminders? Or other? This session will reveal the up and coming market segments to watch for and strategies for not only reaching them, but also for holding their interest.

Panel
Moderator:	Joseph Porus  (bio) VP - Technology Practice Harris Interactive
Speakers:	Larry Atwell  (bio) Director of Product Development Cricket Communications
	Rich Begert  (bio) President and CEO SinglePoint
	Lisa Black  (bio) Senior Vice President, Digital Media Si TV
	John Najarian  (bio) Executive Vice President, Digital Media and Business Development Comcast Entertainment Group
	Henrik Pålsson  (bio) Vice President and Head of Ericsson ConsumerLab Ericsson

Mobile Web 2.0 Track

  Mobile Web 2.0 – The Carrier Perspective

Time: Sep. 10, 2008 from 1:00 PM to 2:30 PM
Location: Room 2006

The next generation of the mobile web has long been hailed to be a silver bullet for mobile data. Executives with responsibility for mobile data at the nation’s top wireless carriers will offer insights into their expectations for Mobile Web 2.0, identify the areas in which they anticipate challenges and reveal their strategies for leveraging new services to boost mobile web traffic.

Panel
Moderator:	Mark Desautels  (bio) Vice President, Wireless Internet Development CTIA - The Wireless Association®
Speakers:	David Burmester  (bio) Director - Corporate Marketing Verizon Wireless
	Mark Collins  (bio) Vice President Consumer Data Services AT&T
	Richard Feasey  (bio) Public Policy Director Vodafone Group Services Limited
	Ian McKerlich  (bio) Director of Mobile Web and Content Services T-Mobile USA

  Mobile Social Networks

Time: Sep. 10, 2008 from 3:30 PM to 5:00 PM
Location: Room 2006

As mobile social networks gain popularity, many are wondering how to ride the wave of this phenomenon. Mobile Web use still has much more room to grow, and it could be that social networking via the mobile will be an important driver. This panel will examine the new functionalities/technologies to be incorporated into mobile social networks and how can they be leveraged to boost uptake (and thus Mobile Web traffic) in the year ahead.

Panel
Moderator:	Rhonda Wickham  (bio) Editor-in-Chief Wireless Week
Speakers:	Nick Desai  (bio) CEO and co-founder Juice Wireless, Inc.
	Warren Faleiro  (bio) Vice President VeriSign
	Mari Joller  (bio) Director, New Services Virgin Mobile USA
	Nikolaos Papadopoulos  (bio) President u-blox America, Inc.
	Paul Rehrig  (bio) Vice President, Business Development Warner Music Group
	Nigel Rundstrom  (bio) VP of Communicate, Software & Services Nokia

  Mobile Payments – From Retail Card-Based Payments to Transactions via Mobile Devices

Time: Sep. 11, 2008 from 1:00 PM to 2:30 PM
Location: Room 2006

The nascent mobile payments sector could benefit greatly from the new functionality and interactivity the next generation of the mobile web will bring. This session will be dedicated to taking the retail experience mobile and to the important areas to consider when transacting with a mobile device in a brick and mortar store. Special emphasis will be placed on the new technologies related to the handset/wallet and in-store mobile readers and reveal their potential to boost mobile web traffic.

Panel
Moderator:	Steve Mott  (bio) Principal BetterBuyDesign
Speakers:	James Anderson  (bio) Vice President, Center of Excellence for Mobile MasterCard Worldwide
	Howard Gefen  (bio) Director, External Payment Services Amazon.com
	Barry McCarthy  (bio) President, First Data Mobile Solutions First Data
	Tripp Rackley  (bio) Chief Executive Officer Firethorn
	Frank Riso  (bio) Retail Executive Motorola's Enterprise Mobility Business
	Spencer White  (bio) Director, Mobile Financial Services AT&T

  Location Based Services and the Mobile Web

Time: Sep. 11, 2008 from 3:30 PM to 5:00 PM
Location: Room 2006

Enhancing the functionality and usability of the Mobile Web is an ongoing challenge, and the mobile industry is looking for ways to provide subscribers with online capabilities when on the go. This panel will explore the specific applications that will enable mobile operators to leverage LBS capabilities to boost the usability of the Mobile Web.

Panel
Moderator:	Derek Kerton  (bio) Principal Analyst The Kerton Group
Speakers:	Andrew Garrett  (bio) Vice President GPS Footprints
	David Heit  (bio) Director, Product Management Research In Motion
	HP Jin  (bio) CEO TeleNav, Inc
	Dan Mason  (bio) Sr. Product Manager, Mobile Web ESPN
	Scott Puopolo  (bio) Vice President, Global Service Provider Practice Cisco Internet Business Solutions Group

Marketing - The Mobile Channel

  Mobile Marketing and Advertising Metrics: Establishing Meaningful Benchmarks and KPIs

Time: Sep. 10, 2008 from 1:00 PM to 1:55 PM
Location: Room 2008

According to a number of recent studies, venture capital investment in digital content for mobile is expected to rise over the coming term, with nearly one in three saying wireless apps will receive the most investment. Even with such incredible potential many brands remain reluctant to utilize the mobile landscape. Many would argue that the lack of solid metrics and key performance indicators is to blame. This ensemble of experts will outline those metrics that are needed to drive substantial investment in mobile and how a multitude of new benchmarks can showcase mobile’s capabilities compared to other media.

Panel
Moderator:	Adam Guy  (bio) Vice President - Client Services Compete, Inc.
Speakers:	Ray Anderson  (bio) CEO Bango
	Michael Collins  (bio) CEO Kinetic Mobile
	Jesse Goranson  (bio) SVP, Mobile Media Nielsen Mobile
	Will Hodgman  (bio) President comScore/M:Metrics

  Mobile Marketing Ecosystem: What Carriers Want?

Time: Sep. 10, 2008 from 2:00 PM to 2:55 PM
Location: Room 2008

It would be foolhardy to view the skepticism surrounding mobile and its potential as a marketing juggernaut as a one-sided issue waiting on brands acceptance. Certainly for the market to realize its full potential all of the pieces must fit for each of the respective stakeholders. This band of carrier representatives answers the questions as only they can, including what they want out of the deal and how that will align with the critical issues raised by consumers, brands (content providers), aggregators, and application providers.

Panel
Moderator:	Eric Bader  (bio) President BrandinHand
Speakers:	Jeff Giard  (bio) Vice President, Business Development Alltel
	Robert Hyatt  (bio) Executive Director AT&T
	Larry Jordan  (bio) Director T-Mobile
	Joseph Kearney  (bio) Senior Account Manager - Digital Media Verizon
	Kevin McGinnis  (bio) Director Sprint

  Mobile Marketing Ecosystem: What Brands and Agencies Want?

Time: Sep. 10, 2008 from 3:00 PM to 3:55 PM
Location: Room 2008

As mobile saturation approaches nearly 80% in the U.S. there is little argument that mobile provides an incredible opportunity for brands to interact with nearly every consumer demographic. Even with such amazing potential, mega brands and the agencies that advise them are reluctant to dive head first into mobile campaigns. The question is why? This team of brands and marketing agencies will examine what it will take before their peers are adding mobile en mass as an integral part of their overall marketing strategy.

Panel
Moderator:	Mark Lowenstein  (bio) Managing Director Mobile Ecosystem
Speakers:	David Katz  (bio) Vice President, Mobile Advertising and Publishing Yahoo!
	Douglas Melville  (bio) VP, Marketing & Business Dev Magic Johnson Enterprises

  Legal Issues - Keeping the Perfect from Becoming the Enemy of the Good

Time: Sep. 10, 2008 from 4:00 PM to 5:00 PM
Location: Room 2008

Finding a state attorney general in hot pursuit of your emerging line of business would certainly damper the enthusiasm and eagerness of the many financiers. While the industry continues to implement and seek solutions to resolutely answer questions of consumer protectionism, truth in advertising, and marketing to children, this panel articulates how the industry is responding to some of its toughest issues to date.

Panel
Moderator:	Michael Altschul  (bio) Senior Vice President & General Counsel CTIA - The Wireless Association®
Speakers:	Brian Ashby  (bio) Assistant General Counsel, Products & Services Verizon Wireless
	Peter Lurie  (bio) General Counsel & Co-Founder Virgin Mobile USA

  mCommerce: Device, Application, or Technology?

Time: Sep. 11, 2008 from 1:00 PM to 1:55 PM
Location: Room 2008

Monetizing the transaction capability of the mobile phone is driving substantial investment and interest. This investment is coming from a web of related concepts including devices, applications, and technologies, all working to enable mCommerce. Device capabilities include visual search or imaging capabilities, applications seek to streamline the consumer billing process, and technology such as NFC and OTA, work to tie it all together. Given the huge opportunity for off-deck growth in the U.S. over the coming year, this cast of mCommerce notables will determine the ability of this financial concept to drive consumer action and directly impact sales.

Panel
Moderator:	Karen Webster  (bio) President Market Platform Dynamics
Speakers:	Damien Balsan  (bio) Director, Business Development, Nokia Device Experiences Business Unit Nokia
	Pierre Barbeau  (bio) CEO Moblico
	Michael Mullagh  (bio) CEO VIVOTECH
	Carol Realini  (bio) CEO Obopay

  Consumers, Mobile Devices, and LBS – Defining the Marketing Zen Moment

Time: Sep. 11, 2008 from 2:00 PM to 2:55 PM
Location: Room 2008

The Holy Grail for marketers is the ability to reach consumers when the offer is most actionable. Traditionally, advertising is blanketed over large areas and demographics, but the mobile phone enables completely new and engaging ways to reach consumers. The key is location awareness. Join this troupe of logistically astute experts as they discuss the power of leveraging consumers and their devices with location-related content.

Panel
Moderator:	Tracy Ford  (bio) Editor/Associate Publisher RCR Wireless News
Speakers:	Sam Altman  (bio) Co-Founder and CEO Loopt
	Darren Koenig  (bio) Director - Wireless, Internet & Telecom Tele Atlas
	Paul Palmieri  (bio) President and CEO Millennial Media
	Isaias Sudit  (bio) CEO LOC-AID Technologies Inc

  The Common Short Code Potential: Picking Apart the Pieces of the Puzzle

Time: Sep. 11, 2008 from 3:00 PM to 3:55 PM
Location: Room 2008

The wireless industry has seen an increase in the breadth of 3rd party, off-portal content driving highly accelerated revenue growth for various businesses including wireless carriers. Most of this content is delivered via common short code, which has enabled the creation of an entirely new mobile business model. As the stakes of this business continue to rise many in the industry are working to ensure its long-term sustainability. Some of these developments include a fully sustained process for secure and provisioning a short code, a code of consumer best practices, which dictates the dos and don’ts of consumer interaction, and the recent addition of monitoring, which ensures that each short code campaign is in compliance and running according to submitted specifications.

This session examines the value of each piece of this end-to-end process and considers many of the burning questions raised by each stakeholder, including: What is the benefit of a uniform Registry process? What is the value of establishing best practices and monitoring compliance? What is the price of non-compliance? Why is monitoring vital to the long-term sustainability of this business? What can be done to shorten the length of time it takes to provision a short code?

Panel
Moderator:	Jeff Simmons  (bio) Director CTIA - The Wireless Association
Speakers:	Ivan Braiker  (bio) CEO HipCricket
	Jeff Herrmann  (bio) Vice President, Mobile Media Nielsen Mobile
	Nick MacIlveen  (bio) Senior Director, Carrier and Industry Relations OpenMarket
	Colin Matthews  (bio) CEO Wireless Media Consulting
	Cindy McLaughlin  (bio) Sr. Product Manager, Premium SMS/Off-Portal Sprint

  Accelerating Mobile Use: Upsetting the Mobile Paradigm

Time: Sep. 11, 2008 from 4:00 PM to 5:00 PM
Location: Room 2008

Consumers are just beginning to realize the many capabilities available via the mobile device beyond voice. Even as the medium continues to develop as an engaging and effective marketing solution, barriers constructed by customers, brands, marketers and service providers have slowed mobile marketing acceptance. Some of the more noteworthy issues include advertising recall and acceptance, the use of ad networks instead of buying direct from a mobile publisher, and the recognition that mobile is an interactive solution very different from impression based solutions such as print, television, and radio. This panel sets the record straight on misunderstood portions of the mobile paradigm and provides the truth to springboard mobile growth.

Panel
Moderator:	Christopher Isaac  (bio) Partner PricewaterhouseCoopers
Speakers:	Jason Gruber  (bio) Vice President, Mobile and Telecommunication AOL
	Mark Hyland  (bio) VP, Marketing QuickPlay Media Inc.
	Jack Philbin  (bio) Co-Founder and President Vibes Media
	Are Traasdahl  (bio) CEO and President Thumbplay

Policy Outlook

  Plenary—Wireless Industry Policy Hot Topics

Time: Sep. 10, 2008 from 2:00 PM to 3:15 PM
Location: Moscone West

Key Federal and State regulators will discuss policy hot topics and will answer questions about what policies they think will best spur the wireless industry’s growth, innovation and evolution.

  State Forum—Wireless Broadband

Time: Sep. 10, 2008 from 3:30 PM to 5:00 PM
Location: TBA

An open forum with state policymakers and broadband experts on the development and importance of wireless broadband and the initiatives they believe will work best to achieve ubiquitous broadband availability in the United States.

  New Technologies and Wireless Network Evolution

Time: Sep. 11, 2008 from 2:15 PM to 3:15 PM
Location: Moscone West

Carriers spend billions of dollars annually on new and innovative products and services and on the networks that support them. Our panel of experts will explore the implications of new technologies on wireless networks and new services that continue to drive wireless broadband network use.

  Market Realities

Time: Sep. 11, 2008 from 3:30 PM to 4:30 PM
Location: Moscone West

As wireless carriers continue to offer more services and greater access to wireless networks, the relationship between carriers and the customers they serve also continues to change. Panelists will discuss the ways in which the wireless marketplace and customer demands shape how carriers do business and how the marketplace may evolve in the future.